Description:The Sutherland Collection includes an advertisement card for the 'Grand Souvenir Exhibition' of 'Kodak Pictures' illustrating the Royal Tour. The photos had been taken by the special correspondent of the Daily Mirror 'of the Prince and Princess of Wales's tour of India'. The advertisement displays a photo of 'The Prince's First Tiger' and invites recipients of the card to a private viewing of the Exhibition at the Kodak Gallery in London on 30th May 1906.
The reverse of the advertisement card promotes 'the simplicity of Kodak Photography'. The advertisement reflects the technological advances in photography. Whereas photography had once been 'handicapped by bulky and weighty appliances', Kodak's 'latest and best' photographic apparatus was 'light and compact'. This meant that the cameras could be 'carried in the pocket'. Modern films were 'light' and 'rollable', meaning that 'a large number of pictures could be 'put into one's pocket'.
Like many advertisements from this period, the card refers to the patronage of royalty to promote Kodak's products. The advertisement notes that Queen Alexandra had joined 'the ranks of amateur photographers', and adds that photography was a recreation amongst many 'distinguished people'.
The advertisement concludes by asserting that 'fully 90 per cent' of photographers were 'devoted solely to the Kodak system' which was 'adapted to the needs and resources of all classes of the community'.